Distinctive CHARACTERS

The team members of Frozen Lime are committed and passionate about sharing their knowledge of the hospitality and tourism industries.

With their combined experience in keen analytics, sales and forecast, they take on a dynamic approach for clients who seek their expertise.

Jagdish Sandhu - B&W.png

CEO & Co-Founder

Jagdish has extensive experience in the hospitality industry as a Revenue Management and Distribution specialist, managing diverse teams under leading hospitality brands such as The Ritz-Carlton Hotels, Shangri-La Hotels & Resorts, Banyan Tree Hotels & Resorts, SilverNeedle Hospitality and Travelodge Hotels Asia. 

Jagdish likes to challenge the norm and think outside the box for solutions. She is always open to share her knowledge on technology and keen sense of what is the next big thing that will impact tourism through workshops, round-tables and conferences.

In her spare time, Jagdish believes in giving back – she volunteered as a relief worker during the Tsunami and Pakistan earthquake. She is also an avid animal lover who fosters and rehomes kittens in her spare time.



VP & Co-Founder

Serene has 30 years of hospitality Sales and Marketing experience holding leadership positions in various international hotel brands such as Westin Hotels & Resorts, Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Frasers Hospitality and Meritus Hotels & Resorts. She also held a leadership position at Wildlife Reserves Singapore. 

Throughout her career, she has dedicated herself to honing her sales and marketing skills, determined to not only exceed her goals but also help her teams go beyond their comfort zone and become successful on their own journey.

Constantly living an active lifestyle, Serene likes to travel and cycles in her spare time. Serene is also an avid animal lover who adopted animals in the Singapore Zoo.



VP, Marketing

A marketing-savvy professional of 30 years in Marketing, Branding and Communications, Aileene has worked with some of the biggest names in Travel/Hospitality and IT industries, including Hyatt International Hotels & Resorts, Banyan Tree Hotels & Resorts, Galaxy Macau, and IBM across Asia Pacific, Europe and USA. 

She brings her rich experience, drive and passion to clients in Hospitality, Lifestyle and Food & Beverage and works on an extensive portfolio of projects with Frozen Lime clients in these industries. Aileene is also an experienced hand at pre-opening and launching of hotels, products/services and Food & Beverage outlets, including Top 50 Michelin-awarded restaurants in Asia. 

Aileene enjoys coaching to help others achieve their successes. In her spare time, she's an avid armchair sports fan, also a keen social golfer and traveller who enjoys other cultures and destinations, and classical concerts.


Lawrence1 (3) - B&W - DarkerB.png

Director, Business Development

Lawrence is a highly accomplished Hospitality executive with more than 25 years experience in Sales and Marketing in Asia Pacific. His career brought him to work with brands such as Westin Hotels, Banyan Tree Hotels & Resorts, Concorde Hotel, Holiday Inn Crowne Plaza, just to name a few. His work has taken him from Singapore and through Southeast Asia, to Phuket, Samui, Siem Reap and Bangkok, where he held leadership positions in Sales, Marketing and Operations. 

A graduate Cornell University's summer programme, Lawrence will focus on the area of Business Development for the company and clients.  He brings with him his deep knowledge of the industry, business segments and vast industry network contacts, which will be key in driving leads generations and group acquisitions across Asia. 

In his spare time, Lawrence enjoys a social round of golf and travelling with his family. 


Sapinah_B&W - Copy (2).png

Assistant Director of Global Sales

With more than 10 years in Sales and Marketing, Sapinah joins Frozen Lime Asia on the back of several regional sales positions with international hospitality brands, having worked at Grand Hyatt Singapore, Gallery Hotel Singapore, YTL Hotels & Resorts and others. She also led the pre-opening Sales team at Grand Park Orchard. Sapinah is a go-getting and results-oriented sales leader with corporate sales experience in industries like oil & gas, relocation agencies, aerospace, automotive and banking & finance.

Her proven track record as a high-performing sales professional will see her focus on selling Frozen Lime Asia hotels to corporate accounts, associations, MICE and travel management companies. She also enjoys coaching in sales.

When she's not at work, Sapinah spends time on fitness training and enjoys traveling to new places. Quality time with her family is also very important to her.  


Kelly - Black and White (1).png

Revenue & Distribution Manager

Kelly is a hospitality professional who believes in hard work and a positive attitude to get the job done. She joins Frozen Lime armed with more than 13 years experience in the areas of Reservations, E-Commerce and Revenue Management. Her past roles included working with brands such as Ritz Carlton, Outrigger, Sheraton, Mandarin Oriental and Grand Lapa, across the divides between Malaysia, the Maldives and Macau. 

Based in Kuala Lumpur, Malaysia, Kelly will work closely with the Revenue and Distribution team on analytics, parity and inventory controls through distribution channels, while monitoring pace and reporting. Her experience will add value to each client's ability to anticipate and respond to market forces, and enhance their overall Sales and Marketing efforts for better results. 

In her off hours, Kelly enjoys a good K-drama or K-pop concert, travelling and exploring cuisines. 


Zhi Hoe_edited2.jpg

Assistant Sales Manager

A graduate of Les Roches International School of Hotel Management, Switzerland, Zhi Hoe brings his enthusiasm and sales experience from roles at Grand Hyatt and Shangri-La in Kuala Lumpur, where he was the Silver Star Best Employee. He also worked organising fund raisers and charity events.  

Zhi Hoe focuses on Frozen Lime client properties, representing them to trade and corporate accounts, including travel agents, corporate clients, MICE, embassies, consulates. He recommends brands and hotels in different locations as best suited to clients’ needs and events.

Off-hours Zhi Hoe is an avid shutterbug! He also enjoys historical sites, badminton, swimming, mountain-trekking and cooking, and is a Taekwondo Black Belt exponent.  He also enjoys volunteer work at orphanages.


Leonard Chiang_B&W (2).png

Sales Executive

A tech-savvy entrepreneur, Leonard joins FLA with experience in various sectors including hospitality. Leonard was most recently with Inspire-Tech doing sales and business development for their products. Prior to that, he was an entrepreneur of his own line of exercise apparel Exercise Suit-Up which focused him on online sales, social media presence and marketing for positive ROIs, as well as Manager of Superfly Parkour Academy, in charge of overall business operations and planning. 

He was also exposed to and worked on MICE events and hotel sourcing for MICE customers in Shanghai. At FLA, Leonard will be working on Corporate accounts, Government and MICE for our hotels and portfolio. 

In his spare time, Leonard is an avid reader and particularly enjoys autobiographies, self-help books. His great passion is Parkour, being a trainer and coach and even winner of Warrior titles in various competitions.