Distinctive CHARACTERS

The team members of Frozen Lime are committed and passionate about sharing their knowledge of the hospitality and tourism industries.

With their combined experience in keen analytics, sales and forecast, they take on a dynamic approach for clients who seek their expertise.


CEO & Co-Founder

Jagdish has extensive experience in the hospitality industry as a Revenue Management and Distribution specialist, managing diverse teams under leading hospitality brands such as The Ritz-Carlton Hotels, Shangri-La Hotels & Resorts, Banyan Tree Hotels & Resorts, SilverNeedle Hospitality and Travelodge Hotels Asia. 

Jagdish likes to challenge the norm and think outside the box for solutions. She is always open to share her knowledge on technology and keen sense of what is the next big thing that will impact tourism through workshops, round-tables and conferences.

In her spare time, Jagdish believes in giving back – she volunteered as a relief worker during the Tsunami and Pakistan earthquake. She is also an avid animal lover who fosters and rehomes kittens in her spare time.


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VP & Co-Founder

Serene has 30 years of hospitality Sales and Marketing experience holding leadership positions in various international hotel brands such as Westin Hotels & Resorts, Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Frasers Hospitality and Meritus Hotels & Resorts. She also held a leadership position at Wildlife Reserves Singapore. 

Throughout her career, she has dedicated herself to honing her sales and marketing skills, determined to not only exceed her goals but also help her teams go beyond their comfort zone and become successful on their own journey.

Constantly living an active lifestyle, Serene likes to travel and cycles in her spare time. Serene is also an avid animal lover who adopted animals in the Singapore Zoo.



Director, Australia & New Zealand

Ganessan has over 30 years of experience in Sales and Marketing specializing in Global Sales and Revenue Generation, with brands such as Hyatt Hotels & Resorts, Stamford Hotels and Marriott International. Along with this, he was part of the pre-opening sales team for The Four Season Singapore and Park Hyatt Melbourne. Ganessan’s last stint has given him extensive experience in directing and managing satellite offices with one of the leading independent hotel companies, WorldHotels.

Having worked in Singapore, Sydney, Melbourne, Adelaide, London (UK & Ireland), Nordics and Russia, both on property as Director of Sales and Marketing, and as Regional VP - Asia Pacific, Ganessan thrives in mentoring his associates and crafting creative events for his clients while managing 6 regional sales offices in Asia Pacific.

An avid tennis player, Ganessan is a die hard tennis fan and has attended all four Grand Slam tournaments which are the Australian Open, French Open, Wimbledon and US Open. He sure is an envy of many by ticking these off the bucket list.



Director, India

A hotel sales expert, Manas has extensive experience in representing luxury and upscale brands in the outbound tourism sector of India. Manas past experience include roles such as leading the Regional Marketing Office in India, for Singapore based Banyan Tree Hotels and Resorts. Prior to this, he oversaw the sales, marketing and PR functions for 4 luxury resorts in the Maldives which gave him exposure and coverage of North America, Europe, Middle East and India markets, that allowed him to develop relationships with key operators. Earlier Manas was also the head of Strategic Business Unit with Kouni Travel India for the outbound market.

Academically a top ranker throughout, he holds an International M.B.A Degree (CUM LAUDE) from Lausanne, Switzerland and a first rank Masters’ Degree (Sociology) from B.H.U Varanasi, India. He is also certified in Hotel Revenue Management by Cornell University and in Hotel Sales from Wharton School of Business, aside several other professional certifications.

Never a dull spirit, Manas is a modern world history buff, and enjoys travel and experiencing different cultures. To get away from bustle of the city, Manas loves being one with nature and taking in its beauties.



Revenue & Distribution Manager

Kelly is a hospitality professional who believes in hard work and a positive attitude to get the job done. She joins Frozen Lime armed with more than 13 years experience in the areas of Reservations, E-Commerce and Revenue Management. Her past roles included working with brands such as Ritz Carlton, Outrigger, Sheraton, Mandarin Oriental and Grand Lapa, across the divides between Malaysia, the Maldives and Macau. 

Based in Kuala Lumpur, Malaysia, Kelly will work closely with the Revenue and Distribution team on analytics, parity and inventory controls through distribution channels, while monitoring pace and reporting. Her experience will add value to each client's ability to anticipate and respond to market forces, and enhance their overall Sales and Marketing efforts for better results. 

In her off hours, Kelly enjoys a good K-drama or K-pop concert, travelling and exploring cuisines. 


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Sales & Marketing Manager

A graduate of Les Roches International School of Hotel Management, Switzerland, Zhi Hoe brings his enthusiasm and sales experience from roles at Grand Hyatt and Shangri-La in Kuala Lumpur, where he was the Silver Star Best Employee. He also worked organising fund raisers and charity events.  

Zhi Hoe focuses on Frozen Lime client properties, representing them to trade and corporate accounts, including travel agents, corporate clients, MICE, embassies, consulates. He recommends brands and hotels in different locations as best suited to clients’ needs and events.

Off-hours Zhi Hoe is an avid shutterbug! He also enjoys historical sites, badminton, swimming, mountain-trekking and cooking, and is a Taekwondo Black Belt exponent.  He also enjoys volunteer work at orphanages.


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Assistant Sales Manager

A tech-savvy entrepreneur, Leonard joins FLA with experience in various sectors including hospitality. Leonard was most recently with Inspire-Tech doing sales and business development for their products. Prior to that, he was an entrepreneur of his own line of exercise apparel Exercise Suit-Up which focused him on online sales, social media presence and marketing for positive ROIs, as well as Manager of Superfly Parkour Academy, in charge of overall business operations and planning. 

He was also exposed to and worked on MICE events and hotel sourcing for MICE customers in Shanghai. At FLA, Leonard will be working on Corporate accounts, Government and MICE for our hotels and portfolio. 

In his spare time, Leonard is an avid reader and particularly enjoys autobiographies, self-help books. His great passion is Parkour, being a trainer and coach and even winner of Warrior titles in various competitions.