Distinctive CHARACTERS

The team members of Frozen Lime are committed and passionate about sharing their knowledge of the hospitality and tourism industries.

With their combined experience in keen analytics, sales and forecast, they take on a dynamic approach for clients who seek their expertise.


CEO & Co-Founder

Jagdish has extensive experience in the hospitality industry as a Revenue Management and Distribution specialist, managing diverse teams under leading hospitality brands such as The Ritz-Carlton Hotels, Shangri-La Hotels & Resorts, Banyan Tree Hotels & Resorts, SilverNeedle Hospitality and Travelodge Hotels Asia. 

Jagdish likes to challenge the norm and think outside the box for solutions. She is always open to share her knowledge on technology and keen sense of what is the next big thing that will impact tourism through workshops, round-tables and conferences.

In her spare time, Jagdish believes in giving back – she volunteered as a relief worker during the Tsunami and Pakistan earthquake. She is also an avid animal lover who fosters and rehomes kittens in her spare time.



VP & Co-Founder

Serene has 30 years of hospitality Sales and Marketing experience holding leadership positions in various international hotel brands such as Westin Hotels & Resorts, Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Frasers Hospitality and Meritus Hotels & Resorts. She also held a leadership position at Wildlife Reserves Singapore. 

Throughout her career, she has dedicated herself to honing her sales and marketing skills, determined to not only exceed her goals but also help her teams go beyond their comfort zone and become successful on their own journey.

Constantly living an active lifestyle, Serene likes to travel and cycles in her spare time. Serene is also an avid animal lover who adopted animals in the Singapore Zoo.



Director, Marketing

A marketing-savvy professional of 30 years in Marketing, Branding and Communications, Aileene has worked with some of the biggest names in Travel/Hospitality and IT industries, including Hyatt International Hotels & Resorts, Banyan Tree Hotels & Resorts, Galaxy Macau, and IBM across Asia Pacific, Europe and USA. 

She brings her rich experience, drive and passion to clients in Hospitality, Lifestyle and Food & Beverage and works on an extensive portfolio of projects with FLA clients in these industries. Aileene is also an experienced hand at pre-opening and launching of hotels, products/services and Food & Beverage outlets, including Top 50 Michelin-awarded restaurants in Asia. 

Aileene enjoys coaching to help others achieve their successes. In her spare time, she's an avid armchair sports fan, also a keen social golfer and traveller who enjoys other cultures and destinations, and classical concerts.



Revenue & Distribution Manager

Adelina is a dedicated and forward-thinking hospitality management professional, armed with 18 years’ experience in Hotel Revenue Management, Online Channel Distribution and Account Management. In her time, Adelina has worked with hospitality properties large and small, and is adept at managing complex reservation and distribution systems for on-time delivery.

Adelina is a believer in pushing boundaries to achieve goals and forge improvements, and drives revenue growth and delivery on her projects, showing year-on-year increase and improvement, including e-channels strategy for brand websites and Online Travel Intermediaries. She is also experienced in the implementation of hotel connectivity and distribution platforms for independent hotels in Southeast Asia.

Business aside, Adelina is an avid reader and history enthusiast, who also enjoys travelling and musicals.


Zhi Hoe_edited2.jpg

Assistant Sales Manager

A graduate of Les Roches International School of Hotel Management, Switzerland, Zhi Hoe brings his enthusiasm and sales experience from roles at Grand Hyatt and Shangri-La in Kuala Lumpur, where he was the Silver Star Best Employee. He also worked organising fund raisers and charity events.  

Zhi Hoe focuses on Frozen Lime Asia client properties, representing them to trade and corporate accounts, including travel agents, corporate clients, MICE, embassies, consulates. He recommends brands and hotels in different locations as best suited to clients’ needs and events.

Off-hours Zhi Hoe is an avid shutterbug! He also enjoys historical sites, badminton, swimming, mountain-trekking and cooking, and is a Taekwondo Black Belt exponent!  He enjoys volunteer work at orphanages, and speaks Malay, Indonesian, Cantonese, Mandarin, French and some Spanish.