privacy policy

This Privacy Policy applies to Frozen Lime Asia Pte Ltd and its subsidiaries (collectively, "FLA”) and information collected through use of this website ( and online / offline FLA products and services as related to the hospitality industry ("Services").

Personal information that we receive, collect or process from or on behalf of third parties, including our customers and business partners, is governed by the privacy policies of those third parties. (For example, the personal information that we receive from individuals using our Services to make a hotel reservation at a hotel, belongs to the hotel property and is governed by its privacy policy.) We are not responsible for the policies or actions of our customers, business partners, or other third parties with respect to personal information.

What information do we collect?

Names and contact information from our customers and business partners and, in some cases, directly from individuals when we act as a contractor for our customers and partners in providing our Services; and from individuals who voluntarily submit it to us by requesting products, services or other information through this website, by participating in surveys or promotions or by engaging in other communications with FLA.

When individuals visit this website and the websites of our customers, we may utilize cookies, tracking pixels, web beacons and other technologies to collect data that allows us to customize and improve user experience with our website and our Services. For example, these technologies allow us to identify whether an individual is a first time or return visitor and to provide faster data retrieval for return visitors. When an individual voluntarily submits information to us or one of our customers or business partners, we may associate this personal information with information gathered through these technologies so that we can offer increased personalisation and functionality services to our customers or business partners.

What information do we receive from third parties?

The information above may be combined with information that we receive from other sources, including from third party business partners. For example, we may use third party information to confirm contact information or to better understand your interests by associating demographic information with the information you have provided.

How do we use this information, and what is the legal basis for this use?

We process the personal information for the following purposes:

  • To fulfill a contract, or take steps linked to a contract, this is relevant where you use our Services;

  • Communicating with you;

  • Providing customer services and provision of the Services. This includes reserving hotel accommodations and providing related Services to our customers and to individuals on behalf of our customers.

As required by FLA to conduct our business and pursue our legitimate interests, in particular:

  • We will use your information to provide the Services you have requested, and respond to any comments or complaints you may send us;

  • We monitor use of our website and online services, and use your information to help us monitor, improve and protect our products, content, Services and website, both online and offline;

  • We use information you provide to personalise our website and Services for you;

  • To maintain and improve our Services, for example for testing and development purposes;

  • We provide industry-related analysis, reporting and marketing Services to our customers and other third parties in the hospitality industry;

  • We use information you provide to investigate any complaints received from you or from others, about our website or our Services; and

  • We will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation);

  • Where you give us consent;

  • Where required by law to send you direct marketing in relation to our relevant Services;

  • We place cookies and use similar technologies. See Use of Cookies and Similar Technologies below;

  • On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time;

  • For purposes which are required by law;

  • In response to requests by government or law enforcement authority’s investigation.


No security program is impenetrable, and criminals have proven adept at circumventing widely-adopted security safeguards, so we cannot guarantee the security of personal information.  Accordingly, you acknowledge that you provide personal information to us at your own risk.

Any customer, hotel property, reseller, user or other third-party accessing FLA website or Services is responsible for its own use of the website and the Services. FLA is not responsible for any third party’s actions or their security controls with respect to information that third parties may collect or process via the website, Services or otherwise.

FLA also may disclose any personal information as required by law, court order or other valid legal processes or in connection with a merger, acquisition, reorganization or sale of FLA, any of FLA business lines, or all or substantially all of FLA's assets or a FLA business line’s assets.


Should you sign up for our email list and then change your mind and no longer wish to receive e-mail or periodic mailings from us in the future, please let us know by sending an e-mail to with your email address in the subject line. If you no longer wish to receive communications from our customers, business partners or affiliates, please contact them directly.

You can also adjust your Internet browser settings to refuse cookies. However, some FLA features and services may not operate properly or as quickly if your cookies are disabled. To find out more about cookies, visit

Use of Cookies and Similar Technologies

In addition, we deploy cookies, tracking pixels, web beacons and other technologies on our websites and those of our customers (in desktop and on mobile devices). These tools may be used by us, our customers, and third parties to collect information about you and your internet activity, even if you have turned on DNT.

Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop. However, please note that if you select such settings you may be unable to assess certain parts of our site, or certain content or functionality may not be available.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in their web browsers. When a user turns on DNT, the browser sends a message to websites requesting that they don’t track the user. Currently, we ignore these signals.  We do not change our practices, described elsewhere in this privacy policy, in response to Do Not Track browser settings or signals. For information about DNT, visit

Privacy Policy Updates

If we decide to change our privacy policy, we will post those changes on this site and notify you of material changes with an alert on the site or a communication to you.

Additional Information and Questions

We will investigate all complaints promptly and diligently to address your concerns and resolve any disputes quickly. You can communicate them to

Privacy Policy last modified 25 May 2018.