Frozen Lime Asia Attends Travel Events in Thailand and Malaysia


Frozen Lime Asia was recently in attendance at key industry events including the PATA Destination Marketing Forum 2018, held in Khon Kaen, Thailand, to the theme of "Growth with Goals'. It was held from 28 to 30 November and attracted more than 250 delegates and speakers from 25 destinations, including Thailand. 

Hosted by the Thailand Convention & Exhibition Bureau and Tourism Authority of Thailand, with support from Khon Kaen Province, delegates participated in forum discussions and workshops on topics like marketing and managing tourism growth in lesser-known destinations. Dr Somsak Changtragul, Governor of Khon Kaen Province, played gracious host along with TCEB and TAT hosts and was delighted for his province to represent the North Eastern or Isan Thai culture in aspects of destination, culture and cuisine. 

Delegates had the opportunity to join one of three tours to discover the gems of Khon Kaen while engaging in social media engagement for an interactive digital marketing workshop the following day. The tours ranged from visits to the Isan Community, Dinosaur Museum, or a Silk Farm that produces Isan silk. Aileene went along to the tour of the silk farm and herb farm in the outskirts of the province. Other topics discussed during the conference included the ‘Status of Destination Management Around the World’, ‘The Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’, and ‘Leveraging Technology to Revolutionise the Travel Space’ and more. 

Next year's event was handed over to the city of Pattaya to play host in 2019. 

Meanwhile, over in Kuala Lumpur, Malaysia, Team FLA was also at the Siteminder and Partners Event. 

Siteminder the organiser, invited technology partners such as Duetto, GHS, Sojern ,Trip Affiliates Network, UpsellGuru and FLA for Hotel Partners to be updated on  the simplicity, friendliness and ease of use of the various integrated technologies and platforms which are available to help hotels achieve increased volume of production of room nights.   

FLA CEO and Co-Founder Jagdish Sandhu, was also part of a panel discussion 'Challenges Bring Opportunities'. The discussion started with Revenue Strategy, alongside Jessica Tham of Berjaya Hotels & Resorts, Tim Smits of Dorsett Hospitality International and Raguvararaj Muthualagu of Alila Bangsar to share their point of views and best practices.

Overall, the event was a success as it created awareness of these new systems and tools which the hotels were unaware of, see you next time then!